|InfoVis.net>Magazine>message nº 7||Published 2000-09-04|
|También disponible en Español|
The digital magazine of InfoVis.net
I've had the opportunity to read the interesting article 'Usability Experts are from Mars, Graphic Designers are from Venus', by Curt Cloninger (thanks to Bill Sullivan that sent a comment on it to the very commendable list on Information Design ID-Cafe.
It could be said that each one represents a different side of the human brain: Usability is more analytical, based on figures and statistics, more rational. That of design per-se, based on emotions, feelings and sensitivity.
These two worlds would be irreconcilably set against each other due to their particular standpoint:
But, what remains of Usability when what a company wants to communicate is brand image?. In this case Usability is a completely secondary issue and a good design can be fundamental. As an example see Levi's web.
And what remains of beautiful graphics if, after all, there is no content in your web, if it's only a void envelope?.
With regard to this, the book of Jared M. Spool "Web site usability, A designer's guide" says that graphics are irrelevant when looking for information. Nevertheless they can be very important to better understand some information or to communicate the prestige of the web creators.
The fundamental issue is to have clearly in mind who our potential customer is and what we want to communicate with our web site. Do we want to transmit emotions or knowledge?.
It's clear that we humans aren't 100% brain oriented nor 100% emotion oriented. We have a good deal of both brain hemispheres. Design has always been a part of science and of art; both calculation and intuition.
The final result cannot, and should not, go one without the other, even if there is a preferred orientation.
Links of this issue:
Subscribe to the free newsletter