|InfoVis.net>Magazine>message nº 12||Published 2000-10-09|
|También disponible en Español|
The digital magazine of InfoVis.net
A ceremony like this is a multifaceted event that goes from being playful to emotional passing through musical show. Not to forget the technical aspects like the complex organisation of the huge amount of people involved or the choreography.
Nevertheless the final goal of said ceremonies is the emission of an implicit message, that is served by all the other stuff. In the case of Sydney's one the metaphor of a girl's dream at the beach serves as a lead thread to present all the components of the message, that are:
Summarising, the message that Australia is a modern, multiethnic country with natural richness that is reconciliating with the aboriginals and respectful towards Ecology. A message with an audience of several billions worldwide. A unique media opportunity.
With the unavoidable concession to show business, the ceremony built a global set of visual and auditive perceptions; a way for the transmission of the symbols and experiences that gave form to the institutional message.
It's no chance that behind all this was RIC Birch, an experienced professional with a large understanding of the show business language, who had already participated in the making of the ceremonies of Los Angeles'84 and Barcelona'92.
A brilliant exercise of institutional advertising and of Information Visualisation and Information Design.
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